Beau Belle by Bourjois c1949

Beau Bell by Bourjois: launched in 1949 . It was pronounced BO-BELL, which means “very pretty."

Created by perfumer Constantin Mikhailovich “Kot” Weriguine.

Fragrance Composition:

So what does it smell like? It is classified as a vibrant fruity chypre fragrance for women. It begins sharp and pungent with citrus blended with soapy aldehydes, and a bittersweet facet of peach. A rich floral heart touched with dry aromatic herbs and dusty spices rests on a green, mossy base.

• Top notes: lemon, bergamot, aldehydes, galbanum, Reunion geranium, neroli, peach
• Middle notes: spices (coriander, cardamom), Herbs (thyme, sage, bay), lily of the valley, jasmine, rose, orange blossom, carnation
• Base notes: myrrh, oakmoss, musk, Mysore sandalwood, labdanum, vetiver, patchouli, amber

Independent Woman, Volumes 28-29, 1949:

"BEAU BELLE, an enchanting new fruity fragrance by Bourjois is a natural for either day or nighttime wear. Carry the purse flacon luxuriously encased in a pleated drawstring."

Pacific Drug Review - Volume 61, 1949:

"Beau Belle perfume is described as having a subtle vibrant yet lingering fragrance that may be worn day or night."

Bottle:

The profile of the bottle follows the puff-back look of evening gowns The handsome boxes are covered with magenta satin and bows, with touches of gold color.


Modern Packaging, 1950:

"Schiaparelli's "leg art" French bottle for Zut perfume is now housed in green suede, satin-lined drawstring bag. Bourjois design for "Beau Belle" has been nicknamed "bottle with a bustle." "Lover's knot" formed in Lentheric "Repartee" bottle catches the light and gives added sparkle."

Glass Packer, 1951:

"UNIQUE B-SHAPED BOTTLE of Beau Belle perfume is offered by Bourjois in a clear plastic case. Tiny golden bells encircle the neck of the bottle, which rests on a shimmering Christmas bow."

Fate of the Fragrance:

Still sold in 1956, but probably discontinued before 1960.

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