Flamme by Bourjois, launched in 1932, carries a name that captures the essence of its allure and vibrancy. The word "Flamme," pronounced "flahm", is French for "flame." This evocative name conjures imagery of glowing embers, passionate intensity, and radiant warmth. Symbolically, it represents light, life, and the enduring spark of elegance and desire. In the context of perfumery, "Flamme" suggests a fragrance that ignites the senses, smoldering with captivating allure while maintaining a flickering freshness.
Bourjois, a brand celebrated for its accessibility and flair, likely chose the name "Flamme" to resonate with women embracing the bold optimism and modernity of the early 1930s. The name embodies sophistication and confidence, aligning with a woman who is both a trendsetter and a romantic. It evokes emotions of passion, vitality, and intrigue, qualities that resonated deeply during a time of social transformation and glamour.
A fragrance called "Flamme" naturally invites an olfactory journey reflecting its fiery name. The dominant geranium note provides a fresh, rosy sharpness with subtle minty undertones, evoking the brightness and intensity of a flame. As a fresh floral oriental, the composition would have paired crisp florals like jasmine and rose with spicy, resinous, and warm base notes such as amber, vanilla, and patchouli. This juxtaposition of freshness and warmth mirrors the dynamic nature of a flame—ever-changing yet mesmerizing.
