Marguerite Carré by Bourjois was introduced in 1910, a time when France was experiencing a flourishing artistic and cultural renaissance known as the Belle Époque. The name Marguerite Carré was likely chosen as a tribute to the celebrated French soprano of the same name, who was known for her grace, talent, and refined presence on the operatic stage. A leading performer at the Opéra-Comique in Paris, Marguerite Carré embodied the elegance, sophistication, and romanticism that would have been desirable qualities in a fragrance. By associating the perfume with her name, Bourjois evoked an air of high culture and artistic refinement, appealing to women who admired the world of opera and the enchanting allure of its stars.
The name Marguerite Carré is French, pronounced as "mar-guh-REET kah-RAY". Marguerite translates to "daisy," a delicate and cheerful flower, while Carré means "square" or "balanced," suggesting a harmonious composition. Together, the name evokes images of beauty, structure, and poise—qualities that would have been highly regarded during this period. The fragrance likely captured the essence of both the lighthearted freshness of a daisy and the cultivated sophistication of the opera world, offering wearers a scent that balanced vivacity with depth.
