Launched in 1890, Violette de Parme by Bourjois evokes the refined charm and elegance of 19th-century perfumery. The name, meaning "Violet of Parma," is French, pronounced as Vee-oh-let deh Parhm (with a soft "h"). It pays homage to the delicate Parma Violet, a variety of the viola known for its intensely candy-like sweet and powdery fragrance, distinct from the spicier or greener notes of other violet species. Originating in Parma, Italy—a city celebrated for its artistic and cultural heritage—this violet was highly prized in perfumery and confectionery alike, symbolizing refinement and feminine grace.
Parma itself, nestled in the Emilia-Romagna region of Italy, is synonymous with luxury and tradition. Its association with the Parma Violet conjures images of rolling Italian countryside, fields of blooming violets, and the subtle yet captivating allure of nature’s finest flowers. The name Violette de Parme would have resonated with late 19th-century women as a statement of sophistication, blending the romance of Italy with the growing trend of floral fragrances that dominated the era.
The 1890s, often referred to as the fin de siècle period, were marked by a blend of optimism, innovation, and a fascination with luxury. It was an era of burgeoning Art Nouveau, when organic forms and floral motifs influenced everything from architecture to fashion. Women’s attire featured intricate embroidery and delicate lace, often inspired by nature’s beauty. In this setting, Violette de Parme would have been perfectly aligned with the tastes of women who sought fragrances that mirrored the elegance and romanticism of their wardrobes.
