Launched in 1984, Clin d’Oeil by Bourjois emerged as a lively and engaging fragrance, created by renowned perfumers François Demachy and Jacques Polge. The name "Clin d’Oeil," which is French for "wink," captures a sense of flirtation, mischief, and charm. Pronounced as “klahn duh-yuh,” this phrase evokes an image of someone making a quick, playful gesture—a subtle yet deliberate act of acknowledgment or allure.
For women in the mid-1980s, the name "Clin d’Oeil" resonated with the playful confidence and bold individuality that defined the era. It suggested an effortless way to express one's personality, perhaps with a hint of mystery or cheeky fun. The phrase "wink" is universally understood as both an action and a metaphor, symbolizing charm, spontaneity, and sometimes, a secret shared between two people. As a name for a perfume, it conjures images of a woman exuding effortless charisma and leaving an indelible impression, much like the fleeting nature of a wink itself.
Interpreted as a scent, "Clin d’Oeil" could be imagined as light, sparkling, and bright—a burst of energy that doesn't overwhelm but leaves a memorable trail. The fragrance, classified as fresh, green, fruity, and floral, would embody this playful elegance. The green and fruity notes hint at vitality and youthful exuberance, while the floral heart provides an air of femininity and sophistication. Together, they evoke the spirit of a woman who can balance playful allure with refined grace.