Launched in 1949 and introduced to the U.S. market by 1951, Ramage by Bourjois captured the imagination of a post-war era yearning for sophistication and optimism. The name "Ramage," derived from French, refers to the song of birds and the foliage of trees. Pronounced as “rah-MAHZH”, the word evokes a sense of lyrical beauty, natural harmony, and serene elegance. Its poetic quality aligns perfectly with the fragrance's character, which blends acute, contrasting notes into a symphony of olfactory artistry.
For women of the late 1940s and early 1950s, the name "Ramage" would have conjured images of verdant forests, dappled sunlight, and the joyous melodies of birdsong. These natural elements spoke to a world that, after the turmoil of World War II, sought renewal, beauty, and tranquility. As a perfume, the name hinted at a composition that was both refined and emotive—a fragrance that could transport the wearer to a realm of serene elegance while still exuding a confident sensuality.
The leathery floral semi-oriental (chypre) structure of Ramage, created by the illustrious perfumers Henri Robert and Constantin Mikhailovich “Kot” Weriguine, reflected the sophistication implied by its name. It opened with the sharp brightness of aldehydes, a signature of the era, paired with the intoxicating richness of jasmine. These acute top notes announced the fragrance with boldness and elegance, capturing attention like the first trill of a bird’s song.