In 1860, M. Ponsin, an actor, established a shop at 28 place Vendome, Paris, which sold perfumes, toiletries and cosmetics.
In 1869, the shop was purchased by Alexandre Napoleon Bourjois and the company was renamed Bourjois.
Around 1880, Emile Orosdi became a co-proprietor and in 1898, the business was acquired by Ernest Wertheimer, who had already established a reputation of producing perfumes, theatrical makeup, and a best selling rice face powder called Java. Bourjois invented the first dry rouge in 1890, and marketed the first powder compact
In the 1910s, Bourjois had set up an office in New York City.. Manon Lescaut was one of the earliest Bourjois fragrances, introduced in 1907.
In 1917, Pierre and Paul Wertheimer took over direction of Bourjois, with a new focus on modern, contemporary style.They wanted to move away from the traditional floral fragrances. Their fragrance Mon Parfum was launched in 1919, with the idea that "my perfume reflects my personality."
The Wertheimer Brothers made a fortune thru theatre and vaudeville by peddling their productsm met Coco Chanel while she was dancing as a showgirl. The Wertheimers cut a deal with her and would also the be the owner of Chanel perfumes.
During its existence until 1974, when the US plant was closed, Bourjois introduced 124 different fragrances, including four used only in bath oil and soap products, one used in a children's product line, and seven introduced by a subsidiary company, Woodworth of Rochester
The most successful line was Soir de Paris or Evening In Paris which debuted in 1928. You might find a perfume bottle by Gilot, named Soir de Paris, this is not a typo, this perfume-cosmetics line was trademarked in 1925, prior to Bourjois.
Some of Bourjois' luxury boxes were manufactured by the company F. Bouvet & F. Gaud as well as Jean Martin.
Jean Helleu, a French painter, also worked as a perfume and cosmetics advertising artist, and was the artistic designed for Bourjois and Coty.
The bottles for Talis were produced by Cristalleries de Saint-Louis. The bottles for Mon Parfum were made by Baccarat. The glass factory of Verreries Brosse supplied many bottles for Bourjois perfumes after WWI.
The perfume bottle for Kobako was made by Verreries Brosse. Its red bakelite presentation case was made by Eduard Fornells.
Taking its cue from its beginnings in the fashionable entertainment industry, Bourjois continues to be on the forefront of fashion and style - with a Parisian twist.As one of the oldest French cosmetics companies in operation, Bourjois is truly a French expert in beauty, dedicated to always being a step ahead with innovative products and the latest colours.
The brand is all about colour, quality and joie de vivre - and this is true for every product in the Bourjois collection.
Colour, the supreme ambassador of the brand, is at the heart of everything we do. Ranging from neutral shades to the most vivid hues of the rainbow, Bourjois has colours to fit every mood, occasion and personality.
We are so passionate about colour that even our packaging is colour-coded to match its contents!
Our team of colour experts in Paris is constantly updating our colour offerings according to seasons and fashion trends, reinforcing Bourjois' reputation in the cosmetic world as the colour specialist.
We at Bourjois take our heritage very seriously. From the moment our founder, Alexandre Bourjois created the first powder blush, it has been our mission to lead the market with newness - new concepts, new textures, and ingenious new packaging. For example, Bourjois developed the first 2-step mascara for a dramatic false lash effect with Coup de Theatre, and Suivez mon Regards was the first loose powder eyeshadow in a cute pot with its own built-in brush.
In addition to pushing the envelope with innovation, Bourjois products are of the highest quality.
They are created and manufactured in France, in laboratories and factories that maintain the strictest standards of quality control, ensuring excellence in every item carrying the Bourjois logo.